Sherrick Murdoff on Influence Marketing

I came across this cool video from Mashable that uses the UPS Whiteboard commercial format to explain a simple example of monitoring your industry or market using social media. With all the concentrated effort going into social media (see examples) and many people just getting started, its important to learn about how to monitor the [...]

“Word of Mouth is the original Social Media.“
I like this quote from John Moore, an evangelist for Word of Mouth Marketing (WOMMA). I attended his presentation yesterday on the topic, along with Rob Fuggetta, Founder & CEO of Zuberance.
John’s presentation was very clear and echoed a lot of themes about how much more effective Word [...]