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If the blogs and articles of successful social media case studies were not enough, this video should be enough to get you going. Social Media is real. Promote this video within your company as a visual means to highlight the case studies. But remember, its not just lead generation or better customer service. It [...]
The growth of social media is explosive – everywhere you turn there are new stats on the rise of Twitter, Facebook or the newest innovations to drive better social media behavior. Even with the growth, its still widely experimental. Most companies are trying new ideas, new sites, new communities with success stories appearing all the [...]
Looks like everyone out there is still trying out their social media experience and not overly concerned with measuring the ROI. A recent survey by MZinga and Babson Executive Education revealed that of the professionals who have adopted social media, only 16% measure the ROI. Yes, only 16%, giving us a clear example that its [...]