Looks like everyone out there is still trying out their social media experience and not overly concerned with measuring the ROI. A recent survey by MZinga and Babson Executive Education revealed that of the professionals who have adopted social media, only 16% measure the ROI. Yes, only 16%, giving us a clear example that its […]
Where is your influence?
I challenge you to find influence in your market where you can improve your customer acquisition, satisfaction and growth through social media, new products or new channels.
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