Sherrick Murdoff on Influence Marketing

“Word of Mouth is the original Social Media.“
I like this quote from John Moore, an evangelist for Word of Mouth Marketing (WOMMA). I attended his presentation yesterday on the topic, along with Rob Fuggetta, Founder & CEO of Zuberance.
John’s presentation was very clear and echoed a lot of themes about how much more effective Word [...]

Welcome!
I’ve been blogging for 3 years for past companies, but my passion for the power of influence on your business drove me to get my own blog going. Studies show that customers’ primary buying decision is based on recommendation, right? This is influence. Having someone recommend your product online is extremely powerful. This is influence. [...]