There are some shining examples of success using social media being highlighted out there in the blogosphere. I want to capture them in a central place as I learn about them – both the sites and the case studies, where published. Its important to use success stories when convincing your management, CEO, board, etc. about the potential for social media within your media.


My Starbucks Idea – a community around new ideas for Starbucks, built on, too of all things!

Dell’s IdeaStorm – another idea generation site.

Nike Plus

Cannondale Communities


P&G Connect & Develop Connect OnDemand

Wells Fargo Stagecoach Island

T-Mobile Sidekick Wiki

World of Good – an eBay community



L.L.Bean Customer Photos

Intuit’s Communities


Dell Outlet

JetBlue on Twitter

Blogs (but more than just a blog):

Marriott – Bill Marriott’s Blog

Kodak – A Thousand Words Blog

GM FastLane

American Airline’s Blog

FedEx Blogs

Sites With Case Studies:

Mashable’s 35+ Examples of Corporate Social Media

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