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If the blogs and articles of successful social media case studies were not enough, this video should be enough to get you going. Social Media is real. Promote this video within your company as a visual means to highlight the case studies. But remember, its not just lead generation or better customer service. It [...]
I attended the (sold out) SVASE MAIN Event last night in San Francisco that had a panel discussion on the Lean Startups – Do They Really Work? By definition a lean startup would mean “lean marketing” and that is where I have personally leveraged social media to execute lean marketing.
As a veteran of many successful [...]
A big push with social media today is about transparency – get your content out there! Share with the community, let the community decide if it’s any good. There are many cool tools to help and Slideshare is a great example of how to accomplish this. Take those different PowerPoint decks we all have at [...]
I have tweeted about this YouTube video before, but I wanted to continue to share it. It is pretty compelling and frankly will be out of date in a matter of months. Its titled the Social Media Revolution and gives some great stats about the adoption of all types of social media, globally. I highly [...]
It’s real, it’s happening and here is proof. There are some shining examples of success using social media being highlighted out there in the blogosphere. I want to capture them in a central place as I learn about them – both the actual sites and the case studies (where published) – and share them with [...]
This is a great YouTube video that explains social media in a short and easy to understand story from the cool people at CommonCraft. Social media brings you choices, by the people, for the people…
Looks like everyone out there is still trying out their social media experience and not overly concerned with measuring the ROI. A recent survey by MZinga and Babson Executive Education revealed that of the professionals who have adopted social media, only 16% measure the ROI. Yes, only 16%, giving us a clear example that its [...]