“Word of Mouth is the original Social Media.“
I like this quote from John Moore, an evangelist for Word of Mouth Marketing (WOMMA). I attended his presentation yesterday on the topic, along with Rob Fuggetta, Founder & CEO of Zuberance.
John’s presentation was very clear and echoed a lot of themes about how much more effective Word [...]
The growth of social media is explosive – everywhere you turn there are new stats on the rise of Twitter, Facebook or the newest innovations to drive better social media behavior. Even with the growth, its still widely experimental. Most companies are trying new ideas, new sites, new communities with success stories appearing all the [...]
Looks like everyone out there is still trying out their social media experience and not overly concerned with measuring the ROI. A recent survey by MZinga and Babson Executive Education revealed that of the professionals who have adopted social media, only 16% measure the ROI. Yes, only 16%, giving us a clear example that its [...]