I came across this cool video from Mashable that uses the UPS Whiteboard commercial format to explain a simple example of monitoring your industry or market using social media. With all the concentrated effort going into social media (see examples) and many people just getting started, its important to learn about how to monitor the [...]
I attended the (sold out) SVASE MAIN Event last night in San Francisco that had a panel discussion on the Lean Startups – Do They Really Work? By definition a lean startup would mean “lean marketing” and that is where I have personally leveraged social media to execute lean marketing.
As a veteran of many successful [...]
The growth of social media is explosive – everywhere you turn there are new stats on the rise of Twitter, Facebook or the newest innovations to drive better social media behavior. Even with the growth, its still widely experimental. Most companies are trying new ideas, new sites, new communities with success stories appearing all the [...]
Looks like everyone out there is still trying out their social media experience and not overly concerned with measuring the ROI. A recent survey by MZinga and Babson Executive Education revealed that of the professionals who have adopted social media, only 16% measure the ROI. Yes, only 16%, giving us a clear example that its [...]