If the blogs and articles of successful social media case studies were not enough, this video should be enough to get you going. Social Media is real. Promote this video within your company as a visual means to highlight the case studies. But remember, its not just lead generation or better customer service. It includes those and so much more. Erik Qualman says it best (author of Socialnomics):
“Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.” -Erik Qualman
A couple of snippets:
- 300,000 businesses have a presence on Facebook
- Gary Vaynerchuk (@garyvee) grew his family wine business from $4M to $50M using social media
- Old way was “pay to play”, the new way is play to play
If the cost is pretty inexpensive to get started: What is the cost of doing nothing?
Enjoy the video: