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If the blogs and articles of successful social media case studies were not enough, this video should be enough to get you going. Social Media is real. Promote this video within your company as a visual means to highlight the case studies. But remember, its not just lead generation or better customer service. It [...]
I came across this cool video from Mashable that uses the UPS Whiteboard commercial format to explain a simple example of monitoring your industry or market using social media. With all the concentrated effort going into social media (see examples) and many people just getting started, its important to learn about how to monitor the [...]
I have been asked many times for a job description to hire the right person as their social media manager or community manager. The roles are about the same, but I would say Social Media Manager is more outward bound in its focus, but still involves the community. Community Manager is more inward bound, starting [...]
“Word of Mouth is the original Social Media.“
I like this quote from John Moore, an evangelist for Word of Mouth Marketing (WOMMA). I attended his presentation yesterday on the topic, along with Rob Fuggetta, Founder & CEO of Zuberance.
John’s presentation was very clear and echoed a lot of themes about how much more effective Word [...]