It’s Real – Social Media Examples and Case Studies
It’s real, it’s happening and here is proof. There are some shining examples of success using social media being highlighted out there in the blogosphere. I want to capture them in a central place as I learn about them – both the actual sites and the case studies (where published) – and share them with my clients and audience as we all try to spread knowledge. Its important to use success stories when convincing your management, CEO, board, etc. about the potential for social media within your media. I will keep this updated as more come to light.
I have a page on my site dedicated to these examples:
http://www.smurdoff.com/social-media-examples/
Some highlights and favorites:
Mashable’s 35+ Examples of Corporate Social Media – Good examples of success stories
My Starbucks Idea – a community around new ideas for Starbucks, built on Force.com, too of all things!
Dell Outlet on Twitter – Twitter site where the sell products – generating $3M annually. Good to see someone making real money on Twitter!
Kodak – A Thousand Words – Well, you get the pun.
Select Minds – selected social media case studies
Popularity: 4% [?]

October 21st, 2009 at 12:06 pm
It’s real – a collection of social media case studies and examples http://bit.ly/1dyEU4 #socmed #sCRM
October 21st, 2009 at 12:06 pm
It’s real – a collection of social media case studies and examples http://bit.ly/1dyEU4 #socmed #sCRM
October 21st, 2009 at 12:25 pm
It’s real – a collection of social media case studies and examples http://bit.ly/1dyEU4
October 21st, 2009 at 12:25 pm
It’s real – a collection of social media case studies and examples http://bit.ly/1dyEU4
October 21st, 2009 at 12:26 pm
[...] This post was mentioned on Twitter by David Vanderpoel, Sherrick Murdoff. Sherrick Murdoff said: It’s real – a collection of social media case studies and examples http://bit.ly/1dyEU4 #socmed #sCRM [...]
October 21st, 2009 at 12:41 pm
RT @smurdoff: It’s real – a collection of social media case studies and examples http://bit.ly/1dyEU4 | Gr8t #ssc #social examples
October 21st, 2009 at 12:41 pm
RT @smurdoff: It’s real – a collection of social media case studies and examples http://bit.ly/1dyEU4 | Gr8t #ssc #social examples
October 21st, 2009 at 12:43 pm
Thanks for the info.
Another site offering social media examples and case studies: http://www.neighborhoodamerica.com/case-studies
October 21st, 2009 at 2:39 pm
RT @russhatfield: Collection of #socialmedia case studies http://bit.ly/1dyEU4 | Love the REAL-WORLD stuff (via @JohnFMoore @smurdoff)
October 21st, 2009 at 2:39 pm
RT @russhatfield: Collection of #socialmedia case studies http://bit.ly/1dyEU4 | Love the REAL-WORLD stuff (via @JohnFMoore @smurdoff)
October 21st, 2009 at 3:41 pm
@courtney Great examples with real results – thanks for sharing!
October 26th, 2009 at 9:56 am
[...] of months. Its titled the Social Media Revolution and gives some great stats about the adoption of all types of social media, globally. I highly recommend using this when presenting your social media strategy internally to [...]
November 22nd, 2009 at 11:24 pm
[...] industry or market using social media. With all the concentrated effort going into social media (see examples) and many people just getting started, its important to learn about how to monitor the activity in [...]
November 23rd, 2009 at 11:37 pm
[...] Studies Nov.23, 2009 in Case Studies, ROI, Social Media If the blogs and articles of successful social media case studies were not enough, this video should be enough to get you going. Social Media is real. Promote this [...]